Even those who want to buy a headache medication need to know which one works best. Is it Syndol? Sudafeed? Anadin or paracetamol? In this case you could produce a buying guide for different use cases of each medication. Syndol is for headaches, but for dental pains it’s best to use Paracetamol, for example. And even if your audience knows that Paracetamol is the right one, they might not know how many they need or how often, or what are the side effects they have. Suddenly, we found educational content that can support your medicine sales and help people take an informed decision.
Your site could rank for the following terms and intents: Buy: The Paracetamol product Education: side effects, precautions These are not many intents, but you Chile Phone Number List can create new ones if you study your audience first. Content Marketing: Identifying audience intent is something we have covered briefly above, and it starts with knowing what the top goals are that lead your users to search, in the first place. When you know what your audience goals are, you can identify the intents that are more likely to meet their objectives.
I call this process Jobs to Be Done SEO. These goals are specific, not general (to get back to the “SEO audit” example, think, “I want someone to do an audit for my website” as I am a business owner). The more specific you are in identifying goals, the more the topic can be relevant and has the chance of ranking high on search engines. This assumption is based on the “Information Gain Score” patent that Google launched a few years ago. Step 1: It all starts with studying the current search results We want to figure out two things here: what type of results is Google showing for a given keyword, and what formats these results are presented in.