Then the last touch attribution in Google Analytics for Biolab goes to a paid placement like Cosmopolitan, taking 100% of the credit. last touch model When the last touch is a paid placement like Cosmopolitan, this is a huge problem for SEO. SEOs and business owners see referral traffic is driving lots of sales, therefore they invest even more in affiliate marketing and paid product placements, while completely missing the fact that Google is sending traffic to affiliates and paid placements, in the first place. In other words, while Google should be credited for the sale because it triggered the initial search, according to the last touch in Google Analytics, the credit goes to Cosmopolitan instead.
In this attribution model of Google Analytics, the last touch is Cosmopolitan, not Google. This means the first touch goes untracked. There is no way to track Google as Canada Phone Number List the first channel because the tracking journey is interrupted at paid placements (or affiliates).Technically, Google can follow users throughout the entire journey thanks to cookies, but they can’t share this data with you in Google Analytics. I mean, unless you own Cosmopolitan and can set up cross-domain attribution, the first touch goes untracked. What’s the solution? There is no solution at present. If Google keeps showing curated lists of products on the top 10 results every time we search “best X or Y”, then unfortunately no e-commerce website will be ever able to rank its for unbranded keywords on page 1.
At least, a new e-commerce website cannot. This is what a users’ journey currently looks like: I searched “best sun glasses” on Google 9/10 times I landed on an affiliate site or paid placement I clicked on the affiliate link and credited the affiliate with the sale google users journey This is what I mean when I say Google is NOT creating demand, but just capturing it. In turn, SEOs lost the ability to create demand on Google. Creating demand means we, SEOs, should be able to drive people into an ecosystem and into our funnels where we can track everything on Google Analytics.