Safe ways to build link mass:
posting articles in thematic publications with a link to you;
links in posts on niche forums;
placing a link to you on the partners' website;
A link from Wikipedia or a major media outlet has a particularly strong impact on a site's reputation for search engines.
M Display advertising
Advertising in which the main place is occupied by the visual and audio components. In digital, "media" most often means advertising that is placed in the KMS (see KMS ).
Formats:
banners;
video advertising;
text and graphic blocks;
branding.
Marketer's Dictionary: What is Display Advertising
Messenger Marketing
Using applications to communicate with customers, increase loyalty and create a positive image of the company. Messenger marketing tools:
popular messengers on the company's website for special database prompt communication with clients - Viber, Telegram, Messenger;
chatbots;
corporate Telegram channel or closed chat for clients;
sending information about promotions and useful news via messengers;
Meta tags
Elements in HTML code that are needed to inform search engines about the content of the page. The Title, Description, and Keywords meta tags are not displayed on the site in any way, they can only be seen in the code, in the head tag. When a user types a query in the search bar, the system can generate the search result using meta tags.