Performance improvements don’t just apply to
Consumers love taking a walk down memory lane to help them reflect on their most exciting experiences. But does it have to be until the end of the year? not necessarily. You can send an annual review email on your brand’s customer anniversary. Although at first glance, this event may not seem like a good opportunity to promote your product or service, you can still suggest complementary products or upgraded versions.
Suitable for seasonal activities
. Companies manage customer data so they can easily dataset create annual or monthly summaries. For example, other productivity tools send monthly and weekly reports to inform users of their writing progress. They can learn from their mistakes and become better writers by monitoring their activities.
Discounts to reward their loyalty
But the full-year performance gains didn't just apply to the company. Email campaigns like this can also be useful for law firms. When choosing the most effective legal email marketing campaign, you might start with regular newsletters to share industry news and transactional emails to share invoices or other helpful updates.
Frequently buy things or experiences
But how do seasonal campaigns fit into a lawyer’s email marketing strategy? A subscriber’s anniversary with your business is an excellent time to send out an annual review. You can use the provided template below to celebrate milestones and list what you've accomplished together.