Let's take a standard situation: a company has a website that ranks first in Google. It is visited by at least 300 users daily. But the company receives 1-2 calls per day. How to quickly increase the number of requests in such a situation? Callback (callback order widget) is a way to "squeeze" the maximum benefit from existing traffic without additional investments in the advertising budget. Let's look at what callback is in practice, how the technology works, and what advantages it provides.
The callback widget or callback form is a website element that can be used to order a call. It is needed for additional communication with potential buyers. Communication via the widget is carried out using SIP telephony , and the call from the visitor is sent to the company's multi-channel number.
The callback order form is displayed in two cases:
When a visitor clicks on the callback icon placed on the site .
When a customer spends a certain whatsapp number database amount of time on a page.
Under these conditions, a widget appears that offers the client to order a call back from the site:
Callback example
How callback works
Different services that provide the callback service have different functions, but the general principle of operation is similar. Using Ringostat as an example, we will illustrate how the callback order form from the site works:
What is callback?
Callback: benefits for the site visitor
Instant communication with the seller of the product/service.
You save money because it’s not him calling you, but you calling him.
Comfort . The client makes one click directly on the site and receives answers to questions of interest.