Outbound lead generation relies on targeted efforts to telegram database find and engage potential customers who may not actively seek the product or service. While it can be more intrusive, outbound lead generation can quickly generate leads and drive immediate results, making it a valuable component of a comprehensive marketing strategy.
Over 30% of B2B sales take one to three months to close. Lead generation is critical for B2B success. Why? The answer can be summed up in two words: sales cycle.
Why does this matter? Capturing a potential customer’s information at the beginning of this process allows you to influence it. And with buyers facing more distractions than ever, you’ll need all the influence you can get.
Also, once you’ve captured a lead’s information—you can qualify them. This means you determine which will most likely generate revenue for your business and focus your time and energy on converting those.