How to Choose the Best Social Media Platform for Marketing Campaigns?
Choosing the platform on which to run your marketing campaign is a fundamentally important step.
Should you do it on Facebook, Instagram, or Snapchat? What about Twitter, YouTube, or even TikTok?
Well, the answer depends on two things: your audience and your goals.
Find out what sites or apps are popular with your target audience, what networks they frequent, and how they use different social platforms?
Next, you need to think about your short-term goal. Do you want to increase awareness? More traffic or more conversions? Or is your goal sales?
Let's dive in and help you choose a platform!
Great for targeting a younger audience, with more phone number database than 90% of Instagram users under 35, according to Business Insider. These days, Instagram is the best platform for growing your following and brand awareness. Instagram Stories continue to be popular, making them a powerful platform for delivering spontaneous content in real time.
That being said, while you can generate traffic and sales from Instagram, the overall process within the app can be quite cumbersome.