Social media e-commerce involves leveraging social media platforms to promote a business online, increase brand awareness, improve visibility, expand customer base, and increase sales.
Platforms like Facebook, Instagram, and TikTok allow businesses to showcase products, share user-generated content, and run targeted ad campaigns. If you’re creating marketing assets, like promotional images for your campaigns, consider using a free flyer maker to easily design professional-quality flyers.
A prime example of successful social media marketing is GoPro’s “Million Dollar Challenge.” This campaign effectively turned customers into brand ambassadors by encouraging them to share their adventurous experiences on social media.
Million Dollar Challenge
Image via Jinnie University Blogs
The initiative fostered community engagement and significantly increased brand engagement. Since its inception, the campaign has become one of GoPro’s most successful marketing efforts, attracting 43,000 applications globally.
traffic and sales by developing engaging special database content that resonates with your target audience. You can also use analytics from any top-notch social media marketing software site to identify your customers’ desires and improve your strategy.
Engage with followers through comments and direct messages. This helps build community, promotes trust, and increases brand awareness and sales potential.
SMS Marketing
SMS marketing has seen exponential growth in recent years and now represents a growing share of e-commerce sales.
This type of marketing allows you to send SMS messages to your contacts who have opted in. You can use SMS marketing to promote new products, services, or offers that they can't miss!
As more and more businesses understand the value of this channel, simply being in a customer’s inbox will no longer be enough. Your SMS marketing needs to stand out.