A successful B2B email marketing campaign requires sufficient preparation time, which you must plan for in advance. To do this, you should first and foremost define your target group, segment your recipient groups if necessary and work out an editorial plan to ensure continuity. To ensure that your campaign is actually successful, we have summarized for you what is of great importance in B2B email marketing and what you should avoid.
Reading tip: We have compiled further tips for a successful email marketing strategy for you in this article.
DOS
Short, concise texts: Brevity is the soul of wit portugal email data - this also applies to your B2B mailings. The attention span of your B2B recipients is short, which is why long emails or newsletters are only skimmed, if at all. You should therefore present your content in a compact manner and highlight the actual added value for the customer in such a way that it is recognizable at first glance and encourages people to read on.
Integrate call to action: You also need a direct call to action to make it clear to your reader what he or she should do with the email. A CTA button can, for example, be an appointment for a non-binding consultation or a link to a further landing page. This is how you lay the foundation for conversions and potential sales.
E-mail automation: With B2B marketing automation, you can optimize your mailing processes and make them more time-efficient. Various software systems enable you to implement your campaigns even faster, more customer-centrically and more easily.
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Don'ts
Impersonal salutation: The first thing your recipients see after opening your email is the salutation. A personalized greeting is the be-all and end-all of email marketing. Ideally, you should already work with individual content in the subject line and continue this in the text. This gives your recipients the feeling that they have received a tailor-made email. It also gives you the opportunity to build a well-founded, personal relationship with your customers.
Inappropriate content: Personalization also plays a crucial role in the design of the content of your mailings. So make sure that your B2B emails address exactly the topics that concern or at least might interest your readers. Ideally, you should design your content not only to suit the industry, but also to the relevant department.
Reading tip: In this article, you will learn how to personalize your email marketing and build customer loyalty.
Disjointed emails: You will only make a professional impression if you approach the sending in a structured manner. To achieve this, you can, for example, use a multi-stage campaign plan. By varying subject lines or the order of individual paragraphs, you have the opportunity to highlight different advantages of your products or services.
Large attachments or images: Also make sure not to use images or videos that are too large in your emails, as these will usually result in your emails ending up directly in the spam folder and you won't even reach your reader.