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Brand awareness
What is Brand Lift Methodology?
Evaluation
Once a consumer becomes familiar with your brand, they enter the evaluation phase. This is when the consumer evaluates your brand’s products or services and considers the idea of making a purchase or further transaction with your brand.
Ad recall
“How well do consumers remember your ads after botswana b2b leads exposure?” It depends on the frequency of consumer exposure to the ad, the ad format, and targeting relevance.
Brand Lift Advertising Reminder
Brand sensitivity and favorability
It examines the overall opinion or sentiment consumers have toward your brand, as well as their likelihood of recommending your brand to others.
Share of voice
How much media space your brand takes up compared to your competitors indicates brand visibility and position in the public discourse.
Brand Lift Share of Voice
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