Although traditionally the concept of blogging is linked to text-based content, recent marketing trends have shown that this technique continues to evolve to please the public and help brands meet their objectives. Therefore, keep an eye on them and integrate them into your plan to generate even more interest, traffic and conversions:
-Podcasting: These audio contents are becoming increasingly popular. In addition to entertaining the user with original and relevant information, they are excellent for the audience to identify your brand as a modern and dynamic entity, concerned with communicating with its many followers.
Follow these tips to take advantage of its benefits: after planning your podcast , promote the broadcast through your social networks. Later, through your blog you will carry out the broadcasts at the determined time and date, but if part of your audience misses the appointment, host the file on this medium so they can enjoy it later and without interruptions.
Although there are no strict rules about the cambodia mobile phone number list length of podcasts, as this will depend on the topic and context, it is recommended to divide long topics into short broadcasts that allow for healthy interaction with the audience and help them resolve all kinds of doubts.
-Vlogging: This term refers to video blogs, now so popular on YouTube, mainly. Although your goal may not be to become a celebrity on social networks, it will be important to design a Video Marketing plan for your corporate blog that combines Vlogging with the promotion of your offer. Among other ideas, we have:
*Videos similar to those published by YouTubers, with interesting topics but told in an informal and entertaining language.
*Live broadcasts through YouTube and later integrating them into your corporate blog.
*Exclusive tutorials to be hosted on your blog, allowing users to download them if they wish.
-Other types of multimedia content: remember that blogging also relies on attractive images and GIFs, since these elements are important for generating traffic and positioning your posts in search engines.
How can an entrepreneur start a blog?
It's simpler than it seems:
-Define the objectives you want to achieve : whether it is to generate traffic, appear first in Google results, increase conversions, or several of these goals at once, you must define what they will be, since it will be the guideline for the creation of your content.
-Delegate the task to expert hands: whether you have one or several editors, or whether you work with a content agency, remember that your team must be characterized by their talent and experience, since the success of your plan will depend on this.
-Schedule the publication of your information: frequency will be important for web positioning, so publish updated content at least 3 times a week.
Saying that blogging is the heart of your digital marketing strategy is quite accurate, as we have explained above. The final question is: are you paying attention to your blog content and taking advantage of its benefits? Your audience will appreciate an affirmative answer.
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