When dealing with data, many professionals may leave it only in an expository form for visual cutouts in graphs of what has or has not changed, sometimes applying actions before analyzing the data they already have.
Even if you monitor your customers daily, your list of leads is up to date, you post content on social media constantly and you know the monthly number of visitors per day, this may not be enough to increase your sales volume .
With people becoming more and more demanding czech republic phone number resource and content increasingly diverse on the internet, knowledge and criteria tend to grow and in turn users become more demanding.
It is necessary to delve deeper and go further to understand the reasons why consumers choose or not to buy your product/service during a purchasing journey. To do this, it is necessary to pay greater attention to traffic and customer monitoring .
Know how they reach such an organization, what solution they are looking for, what doubts arise at the time of purchase.
To gather all this information and more, build a funnel focused on attracting people and transforming them into real buyers and carry out an effective analysis, it is essential to know marketing and sales techniques , Vendarketing .
Since we’re talking about Vendarketing, how about watching a video on the subject?
There are some advantages to having a well-structured sales funnel, in addition to knowing your customer's journey, and we're going to talk about them now.
3 metrics to analyze at each stage of the sales funnel
Now that you know what the sales funnel is and the importance of monitoring metrics, see below 3 metrics to analyze at each stage of the sales funnel.
Leads (First Stage)
Leads are the reason your sales funnel exists, and tracking the metrics associated with them is essential (almost as much as their participation in an outreach platform ).