The types of social ads are identified according to the social networks used, but generally consist of creating ads in different content formats, such as texts, images and videos .
Considering the main social media , the best known social ads are:
Facebook Ads
Facebook's advertising platform is cyprus phone number resource considered one of the most complete on the internet.
This tool allows you to customize and manage campaigns according to the expected objectives and audience aspects. Thus, it is possible to segment ads according to:
age;
gender;
locality;
interests;
likes and interactions.
Regarding the format, sponsored content can be developed as: carousel, images, videos, instant messages, among others.
Payment on this platform can be made according to actions, number of clicks or impressions, and is defined when creating the campaign. The total cost and potential results can also be estimated when defining the advertising characteristics.
There is also the possibility of monitoring results and carrying out A/B tests , optimizing subsequent campaigns.
Instagram Ads
Instagram Ads is not as complete as Facebook, but it is an excellent option to highlight your brand, especially considering the popularity of the social network. The tool allows you to target by region, age and other preferences.
An interesting point is that you can establish different purposes for the ads, such as: conversions, purchases, views, clicks, among others.
It is also worth noting that Instagram campaigns can be managed through the Facebook business panel, enabling the integration of platforms and more precise targeting of advertising.
LinkedIn Ads
On this social network focused on professional actions, brands can speak to their audience through advertisements.
On the platform, it is possible to define the positioning in a specific way , that is, images that can appear on the side and even links that can be sent directly to users.