Now that we understand what segmentation is and its importance, it’s time to see what its main categories are. Stay tuned!
Demographic
Demographic data is one of the types of segmentation. In this case, the audience is divided based on more superficial characteristics , such as age and gender. This method provides basic information about customers.
Some examples of this type of segmentation are: age, income, family size and education level.
In most cases, the collection of demographic croatia phone number resource data is less invasive and can be done through census agencies, such as IBGE.
Geographical
Geographic segmentation is done based on the customer's physical location , meaning consumers who are in similar areas may have similar preferences. In addition, this type of segmentation is excellent for combining with more abstract types, such as behavioral.
Some of the examples of geographic segmentation are:
But it doesn’t end there! Geographic segmentation can also include regions that are not technically defined , such as neighborhoods.
Psychographic
The psychographic type focuses on the internal and qualitative characteristics of consumers. Psychographic attributes, in short, are those that are not clear just by looking at the customer, and require a more in-depth analysis .
Among the options for this type of segmentation are:
habits;
hobbies, activities or interests;
values or opinions;
personality or attitude;
lifestyle;
social status.
Therefore, when defining the persona, the company will be better prepared to adapt its marketing strategies according to customer preferences and use psychographic segmentation.
Behavioral
The type of behavioral segmentation makes it possible to develop campaigns focused on the individual attitudes of the company's customer .
How is this useful? With this model, it is possible to understand which phase of the purchase the consumer is in, and use this information to specify the campaign for each phase of the journey.
This way, the brand can identify whether the person is currently learning about the services or products, whether they have already made a purchase, are a loyal customer, a new buyer, etc.