You’ve delivered a great presentation. You’ve set your stage and created your slide deck. You’ve promoted it to your network and beyond.
Here we go!
Once all is said and done, there is only one thing left to do: the webinar is not over when your 60 minutes are up.
Your follow-up can make a huge difference in achieving the goals you were trying to achieve in the first place, like getting more leads or sales.
Don't forget to send an email to all participants to thank them, with a link to the recording if you offer this option.
In this email, you can also send them a special offer or move them further down your sales funnel. You need to continue to nurture these relationships regularly so they grow and deepen.
That's the whole point, after all.
1 3. Participant monitoring
I’ve noticed that some marketers fail to follow up with their webinar attendees. This is a big mistake because you’re missing out on an opportunity to continue engaging your audience.
Send them a thank you email with a survey asking them to share their feedback and rate their experience, as well as a call to action for future webinars.
Be sure to send a follow-up email with a replay of the webinar to those who registered but were unable to attend. This follow-up will strongly encourage the audience to attend your future events and even get involved with your business.
Once you have successfully hosted your webinar, start evaluating your efforts using the feedback your attendees provided in follow-up emails. Take this into account and make adjustments to make future ones even more successful.
Great webinars are well planned, organized, and executed by a cohesive team. You need to spend enough time planning and testing the program to eliminate any flaws.
In conclusion
You are now equipped to make your webinar a success without leaving room for error. And don't forget, the webinar remains one of the most powerful formats for generating qualified leads by integrating perfectly with the inbound marketing strategy .