After any email campaign, it is necessary to implement a certain number of actions to manage bounces.
Indeed, bounced emails, when not effectively managed, will negatively impact the performance of future campaigns. It is therefore necessary to take precautions by treating hard bounces and soft bounces differently.
When it comes to hard bounces, there is only one thing to do: immediately delete the emails in question from the mailing list.
Regarding soft bounces, it may be interesting to check the bounce notification messages to analyze the causes of the email delivery failure. This will help identify actions to take to reduce the incidence of bounces during future campaigns.
It is also advisable to keep thailand phone numbers email addresses to try to resend messages later. However, it is good practice not to go beyond a certain number of resend attempts.
After three to five unsuccessful attempts, it is best to permanently delete the email address from the database. This will clean the database, reduce the hard bounce rate, a positive signal for all ISPs on the mail server management side.
What to do to reduce the bounce rate?
The bounce rate recorded during email campaigns can be reduced by taking a certain number of precautions.
Among the most important measures to adopt are:
Update your mailing list;
Collect email addresses by opt-in and double opt-in;
Monitor the bounce rate at the end of each campaign to implement appropriate actions;
Have your domain authenticated to increase email deliverability;
Monitor email reputation.
By taking these various measures, we can drastically reduce the occurrence of soft bounces and hard bounces during email campaigns.