It is logical, we are facing a radical change. The first thing, from our point of view as strategic consultants in B2B or Industrial Marketing , is to realize that the greatest possible sustainable advantage is to improve the B2B customer experience with a new value proposition that is far removed from the product, price, etc. The greatest advantage will not be sales (which will also be important) or brand recognition (which will also be important) but rather my new way of relating. And to achieve this, implementing a B2B2C model in parallel will provide us with what is necessary; Data, Control over our brand and of course, much greater agility when it comes to innovating or prototyping.
Let's say it's like putting on 3D glasses, the field of vision and action is multiplied, the value emerges and the relationship with our clients is transformed.
So far, everything is idyllic, but how is this done? This is where B2B digitalisation and its great advantages come into play, but let's not fool ourselves, this is about vision cyprus lists and customer-centric vision.
Many companies choose to start with a B2B marketplace and then develop their own solutions.
What better way to see it than to talk about the success story of Pladur ® Gypsum, a manufacturer of construction products and solutions for interior partitions, which managed to integrate (and create value) in a single B2B2C e-commerce platform; Manufacturer, Distributor and End Customer.
If you take a look at their platform (which by the way has just turned one year old and was designed by orienteed , a leading company in online sales solutions), you will see a very easy-to-use site, with a great UX, with information and tools to make the search and training experience very agile.
and evolve its B2B sales model through B2B2C digitalization and to do so it has created a platform in which everyone wins.