In this article, we’ll walk you through how to know if your team and organization are ready for full-fledged marketing automation platforms. Then, instead of just listing tools, we’ll rank the best marketing automation solutions based on the five most common use cases, so you can be more specific in your search for the right software for you.
All-in-one marketing automation tools
Solutions for email marketing automation
Marketing automation software for social networks
Marketing automation tools for advertising
Marketing automation tools for referral
Do you really need a marketing burundi lists automation solution?
Most businesses today purchase a marketing automation tool without asking themselves if they really need it. Marketing automation, a buzzword these days, may seem like an obvious step toward expanding your marketing efforts, but you first need to have a real marketing effort.
Adding marketing automation platforms before you're ready is worse than not having them in the first place.
In our experience, companies aren’t ready for marketing automation until they meet at least three of these conditions:
1) You have a marketing team consisting of at least one person who only does marketing.
A marketing automation solution can streamline and scale your efforts, but it’s no substitute for real marketing know-how. If you’re a founder or early employee with a ton of activities to do, including marketing, and you think an automation tool is going to save you time, it’s not the tool that’s going to solve your problem.
2) You have found at least one marketing channel that works for you.
Marketing automation solutions help you grow your marketing, but you don’t want to build something that doesn’t work yet. If you think marketing automation platforms will help you find a channel that works, it’s more than likely not going to be the case.
3) All your marketing efforts stem from a defined strategy.
For the same reason as above, you don't need an automation tool to throw more spaghetti at the wall in the hopes that something will stick.
4) Your marketing team has more money than time.
Marketing automation solutions help your team do more in less time, but you need to be comfortable with the financial handoff that saves you time.
5) You have launched a growth marketing strate