Let's say you're a plumber and you often have clients asking how to fix a leaky or dripping faucet. You could write an article about how to fix a dripping faucet. You could also see in Google's keyword tool that 12,100 people search for the term "how to fix a leaky faucet" every month.
Since customers ask about this topic, and Google has thousands of searches per month, you should definitely consider this a topic worth writing about! But never mind, you’re not the first person to do this. Remember, these are proven strategies! This means that people have already put them into practice, and currently in your industry, your competitors are using SEO and PPC to attract new customers with quality content.
In addition to creating content on topics you know people want to read, you also need to do it right. So back to your bounce rate, one of the best ways to reduce it is to create an opener that keeps your visitors glued to their seats while they read. Your opener can inject humor, contain cutting-edge statistics, or anything else you think your readers will enjoy. Of course, images and design help a lot, too.
You need to format your content in a way that singapore lead works best for both users and search engines. There are many ways to achieve this. Let’s start with images.
For every page of your website, you need some kind of header image to draw visitors in. The same goes for content pages if your website has a blog or resource section. Humans process visual images 60,000 times faster than they process text, so images really do grab your audience’s attention faster than text-only web pages.
Not only do images instantly set the tone of your article, but eye-catching visuals can also leave other clues while grabbing your visitor’s attention. For example, if you have stunning, high-definition photos, you’re signaling to your website visitors that you’re a professional and high-quality source of information.