Turquoise/Teal: You are warm, charming, and creative.
Pink: You are protective, nurturing, and inspiring.
Brown: You are outspoken and trustworthy.
Gray: You are sophisticated and value tradition.
Black: You are mysterious and sophisticated, conveying an alluring beauty.
Use contrasting colors
Choose a contrasting color to add visual interest and, more importantly, help highlight your call to action. Don’t worry, the contrasting color won’t take away from the message of your primary color!
Use a consistent font that is easy to read
Many web designs focus on improving user experience, and fonts play an important role – style, size, and color.
Website fonts are more important than most small business owners realize. Fonts are one of the components of a website that impacts branding and user experience. Using a “bad” font can give the wrong impression and make your website difficult to read.
The best websites use a limited number of fonts in different colors and sizes. Fonts should be used to make a point, not distract from it.
Font size: Different fonts should be used for titles, subtitles, and body content. Surprisingly, many small businesses do not follow this basic rule. What I have seen so far is that many company website maintenance is usually done by employees who copy and paste directly from Word files, which results in inconsistent website styles and makes the website look very sloppy and unprofessional.
Brand Imagery: The final finishing touch to a high-quality, professionally branded small business website is the images! Since the human brain processes business sale lead images 60,000 times faster than text, you want to make sure your website images help convey your brand message and are part of the story you want to tell.
The images you use on your website will create an emotional connection between your brand and your website visitors if you use the right images. Unfortunately, if your images are bland stock photos, people will perceive your brand as completely dull and boring.