Promote your website
Promotion is important for anyone who wants to attract visitors to their website. There are many ways to promote your website, but the most effective ones include:
Social media: If you have video resources, you can share your content on Douyin, Bilibili and WeChat video accounts. You can reach a wider audience and drive traffic to your website. You can also use WeChat public accounts to share and spread the word by allowing users to get discounts.
Online Advertising: Online advertising is a very effective way to target your audience, which can help you reach people who are actively interested in learning more about your school.
Email Marketing: Email marketing is a great way to stay in touch with potential students and their families. By collecting email addresses, you can send regular updates about your school, courses, and events. This can help you keep your school in the spotlight and encourage people to visit your website.
- Keep your website updated
Your online journey doesn’t end once your website is live . It’s important to regularly update your website using secure web practices and personalized web design to keep it relevant. Constantly update content, remove outdated information, and add new resources to fax lead keep your visitors engaged.
Prioritize user-centered design
Tailor your website’s layout, functionality, and content to meet the needs and preferences of your target audience (students, parents, teachers, or other stakeholders). Consider the user journey and ensure important information is easily accessible. For example, highlight course offerings, registration details, and contact information.