This begs the question: In a crowded online marketplace, how do you make domain names work for your business?
Why are domain names so important?
A domain name gives your business a unique identity that people can easily identify. It reinforces the idea that you are serious about business. Therefore, it helps online shoppers and customers see you as a forward-thinking and accessible company online. It is the gateway for people to visit your website, learn more about your business, and purchase your products and services.
In addition, search engine optimization ( SEO ) is crucial to whether your business can be found through search. Therefore, you must choose a domain name that is SEO-friendly - including industry or niche keywords to help improve your website's ranking. The domain name factor is neither important nor unimportant to search engines. The important reason is that the domain name containing industry or brand keywords is a plus for keyword ranking. If the website's own SEO capabilities are strong enough, any domain name can be used.
Connection points: Domain names, websites and web hosting
A domain name, website, and web host are different elements of your online presence, but together they help people find you online. When someone types in your URL, the web browser sends a request to a network of web servers around the world that are part of the Domain Name System (DNS). After a quick search, these servers find your website address and request access to your web page.
The server that receives this request and houses all of your website files is managed by your web hosting company. Your web host not only provides a secure online home for your website, but also a way to collect data and present it to the user's internet browser for them to view.
Remember when Google's URL was gambling data Remember when Twitter's URL was twttr.com? We don't remember either! Here's why: the old domain wasn't attractive enough, clear enough, concise enough, or memorable enough. That's why you need to change your domain.
If you’ve ever tried to search for an available domain name for your business, you know how difficult it can be. And it’s no wonder—in the first quarter of 2021, 363.5 million domain name registrations were made across all top-level domains (TLDs). .com is the top choice for website owners because they are widely used and common. It makes users remember it faster than less well-known TLDs.