Color Matching
People unconsciously associate colors with certain emotions. Be aware of the visual environment your website's colors create.
Medical websites traditionally tend to use reliable, calm colors (blue, green, white, and brown). Of course, they are also defined according to the characteristics of the medical institution. For example, the design of specialized medical websites such as gynecology and pediatrics uses purple, cream green, or cream yellow, which makes people feel soothing and helps create a stress-free experience; dental medical websites and men's hospitals use blue to express professionalism and hygiene to create a sense of calm and trust.
But modern website design trends have moved away from strict boundaries. Even medical websites can use soft pastels or abstract illustrations to their advantage, as long as they are restrained and careful. Choose a harmonious color palette, then adjust it to the feel of your business. Do you want to appear professional and authoritative, or clean and approachable?
Related reading: Medical Website Design: The Psychology of Using Color Effectively
The font is eye-catching and clear
Readability is key. Use easily readable fonts that work well on screens of all sizes. Headings should be eye-catching and body copy should be clear and legible to ensure that all users can easily understand the information provided.
Visual content
Visuals can communicate complex information more effectively than words alone. Incorporating videos that explain a process or condition, along with high-quality images that reflect your services, can increase user engagement.
If someone visits your website and goes to your vietnam data home page (i.e. landing page), the only purpose of that page is to draw visitors further into the site. Therefore, they must complete an action for you (as the website owner) in order to feel that your medical practice has actual prospects.