In this article we’ve listed some information and tips to help you get a good return from your email marketing efforts.
At the highest level, email marketing is all about using a combination of text and visuals to connect with your audience and get them to complete an action — whether that’s redeeming an offer, downloading the latest how-to guide, or reading your latest newsletter. As such, the success of your email marketing campaigns is measured by the number of actions taken, also known as conversions.
Generating conversions depends not only on the design of your email, but also on what you say. Beyond color choice, theme, and branding, it’s important to consider how the overall visuals and text come together.
But there’s more to it than that – here’s our guide to what you should consider when designing your email campaigns.
First impressions are formed faster than you think.
At any given time, users may have 20, 50, or even hundreds of unread emails. Typically, to find emails of interest, users browse or scan their inbox to see which emails gambler data catch their attention. However, the intent of browsing and scanning is different:
Skim reading:
Scan: Read quickly to find specific facts.
In other words, browsers are looking for interesting content, while scanners are looking for valuable content. Both are gathering information quickly, so the challenge is to capture every bit of it and make them stop when they see your email.
Start with your subject line
On the surface, having a good theme may seem like a no-brainer, but as the first point of contact with your audience, it is extremely important and requires thought and consideration during the creative process.
Consider the following statistics:
64% of recipients decide whether to open or delete an email based on the subject line
33% of users open emails because of compelling subject lines
The subject line alone is enough to get 47% of email recipients to open the email
69% of email recipients report spam based on the email subject line
Given that email consistently ranks at or near the top in terms of ROI compared to other digital channels ($36 return for every dollar spent), grabbing someone’s attention with your subject line can have a big impact on your ROI.