It is the premise and foundation for publishing houses to do a good job in publishing and marketing to clarify their own publishing positioning, combine the development status of their own professional fields and their own advantages, systematically collect, organize and analyze book marketing information, and then segment the market and formulate detailed marketing plans. In order to survive and develop in the fierce market competition, publishing houses must accurately position their book publishing direction and development goals based on their own publishing advantages, publishing scale, market demand information and competitor information, combined with their human resources and economic conditions. In this process, publishing houses should encourage employees to actively participate in book publishing and marketing strategies, encourage employees to offer suggestions on book publishing and burundi lists marketing strategies, so that marketing plans, overall book publishing requirements and market development directions are consistent, so as to improve the operability of book publishing and marketing strategies. In addition, publishing houses should also recognize the fact that any marketing plan is a pre-foreseen plan, it is not immutable, it can change with time and environmental changes. Therefore, as the environment and situation change, publishing houses should adjust the book marketing plan in a timely manner to make it develop along the right track.