According to the learning progress and students' acceptance, we flexibly design and arrange targeted practical teaching content to stimulate students' enthusiasm for participating in marketing practice. At the same time, we arrange 2-3 times per semester for marketing experts from industry enterprises who have rich practical experience and a certain level of theoretical knowledge to serve as guest lecturers and give special lectures to cultivate students' in-depth understanding of the market.
- Focus on the organic combination of multiple teaching methods
We focus on creating a simulated business atmosphere in the teaching process. Through group discussion, brainstorming, situational simulation, case teaching and other teaching methods and means that can develop students' learning germany phone number potential, we enable students to intuitively experience the complexity, variability and scientific nature of marketing practice.
- Pay attention to marketing trends and update teaching materials in a timely manner
The variability and dynamism of marketing practice requires that marketing teachers must promptly understand the changing trends of the market macro-environment, adjustments in industry structure, innovations in marketing methods, changes in business formats and other information, and reflect these changes in textbooks to achieve the dynamic, modern and internationalization of textbook content.