Through after-class task evaluation, task statistics and analysis of learning conditions, we can improve teaching resources and teaching organization models, and enhance the practicality and suitability of online courses. We will establish direct contact with the industry and enterprises to understand and grasp the development trends and needs of students, and investigate the improvement of students' marketing planning knowledge, ability, and literacy after course learning; the certification rate of relevant professional skill level certificates; and indicators such as the evaluation and satisfaction of enterprises, industries, and society on students. We will summarize the survey results, modify and improve the teaching content and teaching methods, and build a high-starting point, high-standard, and large-space learning platform for schools and enterprises.
- Practical innovation of course teaching
First, we adopt teaching methods such as task-driven method, marketing planning sandbox software teaching method, scenario simulation method, on-site direct connection with enterprises, and marketing planning skills competition, organize teaching in a highly simulated environment, and achieve "learning by doing, learning by doing". Second, we use vertical media, self-media, official websites of automobile companies, emerging publicity platforms, etc. to conduct practical training for automobile network promotion, so that students can master the popular marketing phone number taiwan planning methods nowadays, which not only makes the teaching content interesting, but also realizes the effective expansion and extension of the content. Third, school teachers and enterprise teachers take over online teaching, create conditions for cross-teaching at the level of course teachers, and cooperate to formulate online teaching plans, so that students can obtain practical guidance from enterprises online before going deep into enterprise practice. Through online enterprise training, we have a preliminary understanding of the work process, standards, corporate spirit, corporate ethics, etc. of corporate marketing planning, and both parties jointly promote the integration of student education.