my country's real estate industry started relatively late, and the concept of marketing has only been gradually applied to the real estate industry in the past 20 years. Looking back at the development of my country's real estate market, we can find tha exit mobile phone numbers the concept of real estate marketing planning has also gone through a development process from conceptual marketing planning to full marketing planning.
The early 1990s was the golden age of Shenzhen's real estate industry. There was no need for marketing or marketing planning. After 1992, the real estate market grew stronger, competition between companies became increasingly fierce, and real estate marketing planning masters began to emerge. Since 1997, with the reform of the housing monetization system, the supply of various residential products in the market has increased, entering the so-called "concept real estate" era, and various concepts have been created. Selling houses is selling concepts. After 1999, "concept marketing" has obviously declined, and it has been replaced by concepts such as "fine marketing" and "full-process marketing".
Under the new situation, real estate marketing planning has been given a broader connotation. The first is the early positioning planning: determine the project form and target consumer group through positioning planning; set the project's architectural style, unit size, price range, infrastructure support, etc. according to the overall needs of the target consumer group; the second is the marketing and promotion planning during the sales process: formulate appropriate marketing and promotion strategies based on the unique overall quality of the project; thirdly, the post-project sales planning: in the final stage of project sales, combined with the actual situation of the residential project, create eye-catching selling points for hard-to-sell units.