Cost per click (CPC) is calculated by dividing the cost of your ad by the number of clicks your ad generated. The basic formula is:
There are two main models for determining pay-per-click: fixed rate and bid-based. In both cases, advertisers must consider the potential value of a click from a given source. That value is determined by the type of visitor the advertiser expects to see on their site, and what the telegram phone list advertiser can expect to gain from that visit, typically in short-term or long-term revenue. As with other forms of advertising, targeting is key, and factors that often come into play in PPC campaigns include the target audience's interests (usually defined by the search terms they enter into a search engine or the content of the page they are viewing), intent (e.g., whether to purchase), location (for geo-targeting), the device used (e.g., whether the user is searching from a desktop or mobile device), and the day and time of day they are browsing.
Flat Rate PPC
In a fixed rate model, advertisers and publishers agree on a fixed amount to be paid per click. In many cases, publishers have a fee schedule that lists the pay-per-click (PPC) rates for different areas of their site or network. These different amounts are usually tied to the content of the page, and content that attracts more valuable visitors will generally have a higher CPC than content that attracts less valuable visitors. However, in many cases, advertisers can negotiate lower rates, especially when signing long-term or high-value contracts.
The flat rate model is particularly common with comparison shopping engines, which often publish a rate table. However, these rates are sometimes low, allowing advertisers to pay more for greater exposure. These sites are often neatly divided into product or service categories, allowing for a high degree of targeting by advertisers. In many cases, the entire core content of these sites is paid advertising.