The search engine is like a library. Everyone comes to find information. It gives you 10 most relevant books (first page results), and at most you turn to the second page. Your website is one of the books, and you don't need to consider the rest. Of course, Baidu is an exception, because you can't find the answer in the first few pages...
Enough targeted content can attract a large number of potential users from search engines to visit your website (basically content pages, because content pages carry solutions to customer problems). First, your web page ranks on the first page of keyword searches united kingdom cell number on Bing or GOOGLE search engines, which is basically informative. This can add one point, at least they know you, which is the traffic-driving link.
When guests come to your office (website), the door is very slow to open or cannot be opened at all. This is because the website performance is not good. The guests will lose patience and leave, which will result in another loss.
The customer sits on the chair and looks at your reception desk and environment. If the storefront looks unremarkable and he wonders in his heart what kind of crappy company this is, the decoration must be in place (you can definitely get it if you pay Panlongsheng (≧ω≦)), there must be factory photos or various qualification certificates (trustworthiness), and the room must be clean (the navigation must be clear, the design should leave more white space, information should not be piled up, it should be concise and refreshing, easy to read, and the copy should hit the pain points directly), which will add another point.
The second point was mentioned earlier. The customer just found the answer through the search engine. After reading your answer, he was able to solve the problem, so the customer’s trust in you will increase. Put the product and service on the pushed answer page and say, “Oh, you have this supporting service. I like it so much. I should learn more about it.” Then I will go to other places in your room to see if there are any good things. By the way, I will learn more about your company’s strength. Even if you don’t have an office and I haven’t met you yet, the customer will have a sense of trust in the website. Then the theme and needs are consistent. It’s like a turtle seeing a mung bean and they fall in love with each other. The deal is done, and it depends on the two of you to communicate afterwards!