Time required for website keyword ranking
New websites are ranked relatively quickly on Google, while ranking on Baidu usually takes longer. This is why Baidu gives priority to old domain names more strictly than Google. Although the age of the domain name is also a very important factor, we used to consider buying a domain name that would be renewed in 5-10 years, but now it seems that Bing and Google are both very fast in indexing. If the structure is reasonable and there are no major problems, the website can usually be retrieved within 5-10 days after it is opened, because it is new information and effective content for users. Baidu is still not friendly to new websites at present. There needs to be an audit period, and it is locked in a small black room to see if you can do it. If you can do it, you will be released O(∩_∩)O. Of course, once you are out of the small black room, you will continue to work hard to update it, and it will still be included quickly. From the actual indexing speed, Bing is first, Google is second, and Baidu is the slowest.
Backlinks
Baidu gives priority to backlinks from Chinese websites and pays more attention to internal links than Google. It also gives more weight to the number of links, not just their relevance. In terms of checking quality, Google has become good at discovering, ignoring or punishing spam link building. On the contrary, these black hat SEO tactics are still very common in Baidu. Baidu has failed to implement effective crackdowns and deterrence on these tactics. Different forms of links (including purchases) and link farms are still very effective for Baidu SEO.
SEO Tools
Google has Google Search Console, Google Analytics, and the keyword planning tool in Google Ads. Bing has Bing Webmaster tools and the keyword saojo news planning tool. Baidu has webmaster tools, Baidu Index, and Baidu keyword planner.
Although Baidu's search results are relatively poor and its search engine market share is declining, it still has a pivotal position in the domestic search engine market, so we still have to do Baidu SEO.
We just need to do Baidu SEO the same way we do Google and Bing, and first provide content that is useful to customers.
Second, it is best to understand the basics of SEO: keyword search, on-site SEO and off-site SEO, identify keywords that are valuable to the company, and determine which keywords can improve rankings. After that, you can use on-site SEO to optimize the website and content.