Even users who intentionally click on ads are not automatically potential customers with a genuine interest in services. Google has recognized this deficit. For this reason, the search engine operator has come up with a concept with a higher probability of conversion for its local ads .
Since users who contact a service provider usually have a very specific interest in their services, Google Local Ads are considered an advertising measure with high conversion chances . Since a large proportion of interested parties become paying customers, ads for local services are highly profitable .
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By marking companies with special symbols of trustworthiness (Google Buyer Protection logo and Google Screened symbol), users develop more trust. As soon as users trust a service provider, this creates an advantageous basis for contacting and concluding a contract with that service provider.
If companies want to receive a buyer protection logo and screened symbol , they initially have to put in a lot of effort because of the strict checks that Google requires . However, by receiving the corresponding symbols, it is easier for companies to convert interested parties into paying customers - so the effort is worth it.
Ultimately, Google's logos have clear advantages for both companies and users looking for services. Here is an overview of the requirements for obtaining the Google Buyer Protection logo and the Google Screened symbol :