Other lead magnets besides the e-book include PDFs with case studies or analyst reports, product samples, software trials, participation in competitions, events, training courses, coupons, discounts and video tutorials. These are the most popular lead magnets, but of course you can create your own individual lead magnets.
If you offer a lead magnet, you should position it prominently on the page . Commonly used are so-called disruptors - in web design, this is the term for discuss data elements that pop up like advertisements and provide information about the lead magnet, for example. For example, a disruptor could read something like: "Enter your email address to receive our exclusive e-book with the top 7 tips for passive income!"
Although all lead magnets have a high potential for acquiring new customers, there are some types of lead magnets that are not recommended for B2B marketing . Since B2B lead generation is about convincing rational decision-makers, taking part in a competition, for example, is not a suitable tool for generating more B2B leads. In the B2B sector, professional lead magnets , such as PDFs with case studies and analyst reports, are an adequate tool.