The continued decline in the organic reach of company pages on Facebook is leading many companies to wonder whether it is worth investing in the social network with the largest number of users worldwide. Advertising on Facebook brings with it more advantages than you probably imagine.
Facebook Ads is Facebook's advertising system , which allows you to last database promote elements such as:
Your company's Facebook page .
Advertise an app or online store.
Direct traffic to a specific website.
Announce any type of event.
And all this by paying only for the clicks received ( CPC or cost per click ), a system similar to Google Adwords. Or by the more traditional one that makes the investment go up or down depending on the number of times the ad is shown ( CPM or cost per thousand impressions ).
But what benefits can you get as an advertiser by using the different options offered by Facebook? We have identified the following advantages of advertising on Facebook.
1.- It is the social network with the greatest user reach
Advantages of advertising on Facebook
The graph speaks for itself. Although, logically, the evolution has slowed down in recent years , Facebook is still the social network with the largest number of users. It currently has 1.788 billion users . And growing. A number that is several times higher than other popular social networks such as Twitter, LinkedIn or Instagram. And this last one already belongs to Facebook.
One only needs to look at the number of active users of the main social networks to understand the potential of Facebook. The map of social networks and other cloud services published annually by iRedes offers the main comparative data as of February 2016: