They are different
Just as Temu and TikTok topped the trending search list, another question became a hot topic for the American media:
First of all, it is undeniable that whether it is Temu or other cross-border e-commerce software from China, it will still carry the bad genes of the main product to some extent. For example, Temu has begun to face the problem of uneven quality of low-priced goods, which is almost the same problem faced by Pinduoduo's low-priced goods.
Secondly, the differences in population and consumption habits between China and the United States will also lead to differences in product operations. An American consulting company pointed out that China has a huge demographic dividend, and a forwarding in a circle of friends or a community, even if the conversion rate is only 10%, may stimulate millions of sales, but in Europe and the United States, such a fission effect is actually difficult to occur.
In addition, the popularity of Internet information flow and live shopping in Europe and the United States is far lower than that in China. A research report shows that more than 70% of Chinese netizens have purchased goods through live broadcasts or information flow ads, while in the United States, more than 78% of people have never paid attention to similar ads.
Finally, Temu's development business leads is also restricted by national policies. On March 1, the U.S. Congress passed a bill by 24 votes to 16, authorizing President Biden to completely ban the short video social media TikTok from all devices in the United States. In the future, whether Temu will be labeled as a "threat to national security" by relevant U.S. departments due to its high traffic has also become a major variable.