A question business owners and decision makers often ask is: should I go with a template website design or a custom website design? This article will cover the differences between the two, the pros and cons, and the factors you should consider when choosing the option that best suits your needs.
Creating a website for your business can be a daunting task, especially when you want to differentiate your brand and stand out in the digital space. This task becomes even more challenging if you have little or no experience in web design.
However, with the right approach and mindset, you can create a website that can easily become a customer hunting machine.
Whether you choose a template or a custom website design is crucial to your customers’ impression of your company. Recent studies show that it takes users just 0.05 seconds to decide whether to stay or leave your site, so it’s important that you make a good first impression.
What is a custom website?
Just like email templates use pre-written text and formatting where you can customize the contact information or modify the parts you want, web templates are pre-designed web pages that follow a theme. Companies can choose from a wide variety of design templates that can even include industry-specific themes or designs. Companies then use the templates to insert their contact information and content without the need for web design or coding skills.
A custom website is custom built to meet the specific needs of a company. A custom website is designed and coded from scratch to be unique and tailored to your rich data specific requirements. This gives the company complete control over every aspect of their website, from design and layout to functionality, allowing your website to be personalised in many ways beyond simple colour and font differences. A custom website requires both web design and coding skills to create a website that meets all of your needs.