Let me start with a question: Does your foreign trade website have a blog?
I believe that most foreign trade industry practitioners who have websites will set up a blog section. Then, I want to ask another question: Have you ever seriously built a blog for your website?
Today we start by focusing on "blogs" because blogs are a huge and positive help for B2B foreign trade companies' marketing, which can promote customer acquisition and conversion. We who are engaged in foreign trade marketing naturally understand the importance of content. When a company has its own website, every website section is crucial for effective content marketing. For B2B companies, blogs are particularly important. So, what benefits can blogs bring to B2B foreign trade companies?
- Blogs can attract potential foreign trade customers
Yes, blogging is an extremely attractive tool for B2B foreign trade companies to attract potential foreign trade customers, establish connections with them, and promote interaction. This view is supported by data.
According to HubSpot research, B2B foreign trade companies with blogs usually attract 67% more potential customers (i.e. leads) per month than those without blogs. The authoritative content marketing research organization Content Marketing Institute also pointed out that "76% of B2B foreign trade marketers believe that blogs are an important part of their content marketing strategy... helping B2B marketers to more effectively attract, engage, convert and satisfy their potential customers and customers."
So, how do blogs effectively attract potential foreign trade customers? We can use an example to illustrate. For example, Company R is a hong kong phone number glass bottle manufacturer, covering wine bottles, cosmetic bottles, condiment bottles and other business areas. Company R attaches great importance to content marketing, and based on industry experience and keyword research, it has found that many wine and beverage chain stores pay close attention to the design of wine bottles. Therefore, Company R has published a series of blog content related to wine bottle design.
The purpose of these blogs is to attract potential foreign trade customers who are interested in wine bottle design and attract them to the website of Company R. In fact, this is similar to our experience on shopping apps. Before buying, we often check some "strategies" or "grass-planting articles" because these contents can help us solve the current problems we are concerned about. When we find the products we need, we are likely to go directly to the official website or online store of the product to buy it.