From the overall trend, the website exposure and traffic are gradually improving. Although the number of times is small, with the increase of keyword rankings and included pages, this will also gradually increase the effective click traffic as the website continues to update articles steadily.
Don't expect a new website that has been open for two months to have a large amount of natural traffic all at once. The advantage of continuous search engine optimization is that you can enjoy the dividends of these head keyword traffic every month. In two months, I can get dozens or hundreds of keywords ranked high. If I continue to do this for a year, you can imagine how much exposure you will get. Increased exposure means that your brand effect and click-through rate will also grow synchronously.
- Pitfalls after going online
4.1. Domain name historical URLs are included
The domain name www.wang-zhan.com.cn we used was applied for earlier and was used to place test sites. So the spiders of Bing search engine continued to crawl the non-existent error pages through Bing WebMasters tools.
Solution: Set robots.txt to set these URLs (URLs can be directly exported to excel files through Bing WebMasters tools) to not be included, and set the corresponding pages to 404 pages.
SEO FAQ: Domain name historical URLs are included
4.2. URL rewriting function causes 50X error on the page
Our website is developed using PHP. When processing URL rewriting, a "custom URL" will be generated that can be applied to any directory. Therefore, if the website is not tested carefully, duplicate content will be generated, 500 error pages will appear, and then they will be included by search engines.
Solution: Strengthen testing to reduce the occurrence of this problem. The 500 error pages that have been included will be displayed as 404 pages, and these 500 error pages will be blocked from inclusion.
SEO FAQ:
4.3. Accidentally blocking a URL, causing the page to not be included
On September 7, many keyword rankings on the website suddenly disappeared. I checked and found that this situation had already occurred at the end of August.
As for the historical problem japan data mentioned before, there was an exported URL companydomain/case. After it was blocked by robots.txt, because our "Website Design Case" channel used the URL companydomain/case/, the entire "Website Design Case" column was blocked and included, and the original ranking dropped suddenly.