This is the formula:
an image showing a formula for calculating the average engagement rate
Why Average Engagement Rate Matters
A high engagement rate indicates that your content is resonating with your audience, sparking their interest and starting conversations.
Demonstrate that your social content is relevant and high quality.
For further reading : 11 ways to create engaging content on social media
Social media key performance indicators focused on conversions
Conversion metrics measure how gambling dataset effectively your content drives users to take a desired action, such as making a purchase or filling out a form.
Here are some common conversion-focused social media KPIs:
- Click-through rate
Click-through rate (CTR) is the percentage of people who clicked on a link in your social media post compared to the total number of people who saw the post.
This is a common metric for evaluating ad performance. But it is equally useful for measuring organic (i.e. unpaid) social performance.