The next step is to add an “About Us” page, which should provide an introduction to you and your services. Make it approachable, like talking to a potential client face to face. Explain your passion, mission, and qualifications. Use this page to help readers trust you.
Also, provide the name and contact information of at least one responsible attorney or law firm. Please provide that information here.
Contact page
Your contact page provides the details that potential clients need to contact you and get the services you offer. It should include the following:
telephone number
Business Address
e-mail
Your company's social media links
Contact Form
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Another page that is valuable to potential clients is the testimonials page. This page allows people to read positive feedback from clients about your law firm. Testimonials increase your credibility with readers and Google algorithms.
blog
There are many reasons to attach a blog to your website.
Answer readers' questions
One of the main reasons to start a blog is that it allows you to answer questions from your readers. Many people visit attorney websites looking for answers to legal questions. You can research these questions and then create blog posts that answer FAQs and provide answers.
Blogs should be clear, understandable, and factually accurate. This helps to increase your authority because readers will associate your firm with topics they are knowledgeable about. It also encourages users to use your law firm to get the legal services they need to solve their problems.
Links and Keywords
In terms of SEO, blogging helps you get more content on your site and provides additional backlink and internal linking opportunities. When you write blog posts that target specific keywords, you encourage clicks from Google. By writing clearly, engagingly, and then linking to other relevant content on your site, your readers will stay there longer. This helps increase the likelihood that they will become customers.
Related Articles: How to Start a Legal Blog Now and Why You Need to Do It
Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) is part of Google's Search Quality Raters Guidelines. EEAT helps determine the quality of your content. It's important for several reasons:
It proves to Google that you have experience in the bulk data legal practice you are talking about and have practical knowledge in the field.
It also shows that you are an expert in your field, which most people are not.