Panlongsheng Website Construction specializes in providing search engine optimization and custom web design for law firms.
Attract ideal customers
Your design can also reflect your brand. You can tailor your website to attract your ideal clients. If you practice commercial litigation, you need different clients than a criminal case lawyer. Ideally, a website targeting mid-sized businesses will look different than a website targeting low- to moderate-income people who need legal services.
What is the best way to get customers from a legitimate website?
Whether you have a new website or are updating an old one, you must provide valuable content and insightful resources to convert website visitors into new clients. A successful legal marketing strategy should combine all types of legal marketing to achieve your specific goals.
A website that only provides basic information about your law firm and a phone number may not be enough. To turn your website into a lead capturer, focus on these areas.
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Ensure fast loading times
Website functionality is just as important as your ongoing law firm marketing. If you invest a lot of money in pay-per-click ( PPC ) campaigns and potential clients visit your website but can't get any real information about your law practice, they'll leave. A core problem is lack of functionality.
Google uses loading speed as one of its ranking factors. If your website is not ranked well, it will affect the number of people visiting your website. In addition, studies have shown that the faster a website loads, the higher the conversion rate.
A site that loads in one second converts three times more than a site that loads in five seconds , and five times more than a site that loads in ten seconds . That doesn’t leave you a lot of time to make a great first impression!
Your law firm website should make it easy for users to request your help. An online contact form is one of the easiest ways to do this. It should:
Visually distinct
Short and to the point
Easy to find
If your website is functional, you don't need to offer free brazil data consultations or free legal services guides to attract people to seek help. Just remember that you have to respond to these submissions when you get them! A contact page is also important because it ensures that people can find your phone number, office address, and information about what they should do next.