For example, if you work in real estate law, try writing a post about what types of properties your clients should avoid buying.
The content you create should directly answer questions your customers have based on your research and experience. When your customers first contact you, what are their saojo news priorities, biggest concerns, and questions? Write about similar topics.
In your content, use questions to hook your readers. You want them to think, “This is definitely my situation.” Then, at the end of your blog, pose some questions for them to respond to. Consider ending with a question like, “What has been your experience with the probate process? What was the most difficult obstacle you had to overcome that you didn’t anticipate?”
Write clearly and concisely
You are a highly educated attorney who is used to writing highly technical documents for other attorneys, the legal industry, and publications. Your blog should be the opposite of that: concise, to the point, and with minimal legalese. You don't want to frustrate people who may not understand legal concepts or language, but rather provide them with enough information that they want to call you.
- Write engaging legal blog posts
In a way, writing the blog post is the easy part. You’ve done the research and outlined things – now, you just need to fill in the gaps.
But that doesn’t mean you should take this step lightly. Take the time to write clearly so that a non-lawyer can understand what you are talking about. Make sure you write in an engaging way.
Laws and regulations are numerous and the language and terminology used can be difficult to understand. However, there are some simple tips you can follow to ensure your legal blog posts are engaging and informative.
Use the suggestions from the Headline Analyzer to create eye-catching headlines that spark the interest of your readers. Focus on the main points – If you have multiple topics to cover, each article should contain detailed information on a specific issue, separate them into separate articles for easy understanding.
Use visual elements such as pictures, charts, tables or infographics to break up the text in your article
This will make the article easier to read and more visually appealing. Use simple, easy-to-understand language. Avoid overly technical terms and jargon that your readers may not be familiar with. Include keywords and phrases that are relevant to the topic and audience to make the post more search engine friendly.
In many cases, you’ll get the best attorney SEO results by building a detailed practice area page as a cluster page. For example, “Intellectual Property Attorney.” Then, build pages around that page to answer more specific questions related to that topic. For example, “Who owns the things I invent in my work?” or “Is it intellectual property theft to use someone else’s ideas in my business if they haven’t been copyrighted?”.