Blue is one of the most common primary colors used in law firm brands. This is partly due to the overall pleasant feeling of blue shades (from light blue to dark blue). However, blue is also associated with confidence, trust, strength, and professionalism.
We’re also seeing accent colors that are more neutral in tone. In some cases, they’re complementary to the primary color, or hues that are next to it on the color wheel.
Now, you don’t have to choose the color blue. If your law firm deals with a more creative field, then you will definitely want to choose colors that reflect that. For example, if your law firm focuses on intellectual property and trademark law, you may want to choose a brighter or even fun color combination to bring excitement to the website design. There are no limits to your ideal color palette.
Choose your font
Color gets a lot of attention, but beyond color, we also need to consider typography. Typography is as important as tone of voice. Your words may not change, but a change in tone can create a different meaning for your audience.
Whether it’s the typography of your law firm logo or the fonts used on your website, your typographic choices will impact the way your audience receives your message.
LOGO Font
There are several factors to consider when it comes to how the text appears on your logo. This includes differences in letter spacing and the font used. Other factors include the weight of the letters used and the size of the font used. These formats also affect the brand’s image.
Most importantly, make sure your font is easy to read. No matter how elegant your font is, it means nothing if your target audience can’t read your company name. The font isn’t doing the job it should be doing.
Readability is crucial. If the text is hard to read, no matter how helpful it is to the reader, they won’t stop and read it. Make sure the font is not too small and that the shandong mobile phone number list visual contrast with the background of the website is comfortable. For example, using a dark color on a dark background will not work because the contrast will not be enough to make the text stand out.