Surveys are a great way to gain more insight into your customers. They give you insight into the problems, expectations, purchasing habits and even complaints they face - whether it's about you or your competitors.
Surveys can be created via email, as a follow-up after a sale, or through your social media pages. Remember to keep your survey short and concise, no more than two or three multiple choice questions is best. Then customers will be more willing to answer your questions.
And remember: After the survey, it is important to evaluate and use the data you receive. Take a close look and optimize your processes or your offer if necessary once you have received concrete information about where the customer's problems lie. Such data is worth its weight in gold lithuania phone number and increases your chances of increasing customer satisfaction in the long term and, above all, sustainably.
- Personal conversations – via social media, email or telephone
Even though conversations are currently taking place more and more on social media due to Corona, the principle still applies: the more you can talk to your customers on a personal level, the better. Nobody wants to receive a standard answer and feel like they are not being taken seriously. Even if it takes more time and effort to deal with each customer request individually - the effort is worth it!
Be aware that in addition to personal answers, customers also value a prompt response - whether via the relevant social media platforms or by email. According to Zendesk, 69 percent of customers believe that a quick response is part of good customer service. The days when customers had to endure long wait times on the phone are clearly over.
However, if it is not just a general question but a specific order or a specific problem, a personal conversation over the phone is definitely better. Because if you answer personally, customers and prospects see that you are taking the time to get to know them. This creates authenticity and trust and increases the likelihood that your customer will remain loyal to you and recommend you to others.