Instagram has become a key piece in the digital strategy and social presence of many brands, increasing their conversions, giving them visibility and building a loyal and engaged audience and network of followers.
It is important for our account to grow in order to reach as many potential customers as possible. The greater our reach, the greater the opportunities we can generate.
If your presence on this social network is not as good as you would like, it is time to start working on it. So if you are wondering how to grow and how to increase visibility on Instagram naturally, you are in the right place.
There are many methods to help your account gain strength and relevance over time. So, whether you are looking for a way to gain visibility on Instagram after a long time managing the account, or if you are wondering how to grow on Instagram from scratch , this is your article. Without further ado, let's go!
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How does the Instagram algorithm work?
Before we go into the different actions we can take to boost our account, I'd like us to review how the new Instagram algorithm works, since it will influence the organic visibility we achieve. To know how to get more reach on Instagram, we first need to understand what the platform bases its prioritization on for one account or another.
Instagram shows your posts based on the supposed interest they generate. For this reason, engagement and consistency are more important than ever. Creating interesting and valuable content has become a basic and essential premise for increasing visibility on Instagram.
So how does Instagram's new algorithm work? The academic definition south africa numbers tells us that an algorithm is a software logic designed to solve problems. In Instagram's case, its algorithm responds to users' needs, showing them what they want to see.
Specifically, it uses the following three factors to carry out its function:
Interest or engagement: This is based on user interactions. Instagram predicts which posts they want to see, based on previous behavior on similar content (own or external). For example, engaged users with profiles similar to yours will be able to see your account in the “Explore” section.
Relevance: Evaluates the users who interact most with your posts and vice versa, prioritizing these profiles when displaying your content. In other words, if you interact regularly with another user, there will be a greater chance that their posts will appear to you in the future.
Post time: Newer posts have more priority than older ones. Therefore, the freshest content will always appear at the top.
There are other factors to consider as well. Instagram also revealed the following considerations:
Frequency of use: People who use the app regularly will see more content than those who use it occasionally. In other words, if users spend little time on Instagram, the chances of your posts being shown decrease.
Number of followers: Profiles that follow many accounts will see less content from each account. In other words, people who follow few accounts will see more posts per profile.
Time per session: Users who spend more time on the app will be able to see more content. They will see many more recent posts, since their feed will be updated more regularly.
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