The newsletter is one of the main means used by brands to promote and sell their products, distribute their content or simply communicate or build customer loyalty.
It is very unusual to enter a brand's website and not find a section that says: "Subscribe to our newsletter or news bulletin..." All brands that have something to offer on a regular basis do not hesitate to take advantage of the newsletter as a communication and marketing channel.
In this article we are going to look at the essential aspects that you need to take into account when designing a newsletter that converts your leads. But before that, we will explain how to capture subscribers, which are essential points for sending your newsletter.
Prior to designing the newsletter: attracting subscribers to it
Before you start planning newsletters, you need netherlands email list 6 million contact leads to make sure you have content to offer. How often? The frequency of sending will depend on your content volume and the nature of your company.
For example, a fashion e-commerce company can set up a weekly mailing with the latest news.
A specialized digital magazine, on the other hand, will have to limit itself to a monthly newsletter, since it will not have any other content to offer. However, the frequency of sending is explicitly stated in the newsletter subscription box.
You can't fail to keep your promise: neither overdo it with frequency (it can look like spam and overwhelm the recipient) nor stop sending content (the subscriber will think you forget about him).
In addition to the frequency of sending, other information must be included in the subscription box, such as 'what type of commercial information you will offer with the subscription' and 'the possibility of unsubscribing at any time by clicking on a link'. The unsubscribe link must then be included in each newsletter.
Means of attracting subscribers
Subscription forms : This is the most common method. Various fields are presented to be filled in, such as the user's name, email address, mobile number, etc. The information explained above must be included and if you wish to receive commercial information, you must leave an unchecked box.
Forms can be presented on the web through pop-ups, on a stand-alone page as another section of the home page or in a part of the page (header, sidebar, footer, etc.) by inserting an HTML script.
Quality content : Producing relevant content such as eBooks, tutorials, guides or webinars is another very effective method of lead capture. To access the content - preferably free of charge - registration is required. At the time of registration, you can offer a subscription to the newsletter.
Attendance at events : holding events or fairs is also a business opportunity to obtain leads. In networking experiences you can collect the email addresses of attendees. Also through confirmation of attendance at the event, user registration is usually requested in order to send them detailed information about aspects of the event.