Penalties for Non-Compliance: Failure to comply with CASL can result in significant penalties. For organizations, fines can range up to $10 million for each violation. Individuals can face penalties up to $1 million per violation. Given the severity of these fines, businesses must ensure full compliance with CASL.
Obtain Consent Before Sending SMS: Ensure Canada Phone Number List that every individual on your phone number list has opted in explicitly to receive SMS marketing messages. This could include checking a box on a website or sending a confirmation text.
Maintain Records of Consent: To demonstrate compliance with CASL, businesses should keep records of how consent was obtained (e.g., IP addresses, time/date stamps, and opt-in confirmations).
Message Clarity: Make sure each SMS message clearly identifies your business and includes an unsubscribe option. Also, avoid misleading statements or offers that could be considered deceptive.
- PIPEDA (Personal Information Protection and Electronic Documents Act)
Overview of PIPEDA
PIPEDA is Canada’s federal privacy law that governs how private-sector organizations collect, use, and disclose personal information during commercial activities. It applies to both online and offline data collection, including through SMS marketing.